MAKE GIVING A PATTERN
In Japanese there are two words for giving, agemasu and kuremasu.
Agemasu is used when you are giving to someone. Kuremasu is used when someone is giving to you.
MASU embodies all forms of giving.
Sustainable Gifting Never Looked or Felt So Good
MASU is rewriting the script on what recycled looks and feels like. I’m kicking cliché designs and chintzy paper to the curb and coming in hot with eco-friendly paper goods that don’t compromise on style or quality.
I was frustrated that I couldn’t find wrapping paper that’s 100% recycled, recyclable, made in America, AND has playful, sophisticated designs, so I combined my surface pattern design skills and values to create just that!
MASU wrapping paper is beloved for its heavyweight, which says sayonara to see-thru & peace out to pesky corner rips, and for its velvety-smooth finish that feels like butta! A professional gift wrapper said, “This is one of the best wrapping paper sheets you'll ever use. It doesn't crack when folded and the colors are rich and vibrant. You won't regret getting this paper.”
Greeting cards, gift tags, and stickers joined the party to make gifting even more eco-chic and fabulous!
Feeding the Soul, Not the Landfill
Gifting that’s joyful for people and gentle on the planet is what MASU is all about. Doing everything with excellence, living my values, and providing stellar customer service are baked into my soul. In the MASU kitchen, everything is prepared with heaps of TLC!
With 40% of plastics being for single-use purposes and less than 10% of plastic produced being recycled, I’m committed to MASU being a plastic-free business. All products, packaging, and shipping materials are plastic-free and recyclable.
Style and sustainability finally share the spotlight so you can give gifting an eco-chic glow-up!
Equal Parts Art, Heart, and Hard Drive
MASU is built on the balance between digital and analog, the same mix I, Libby, grew up with. I was just as at home on a computer as I was coloring, drawing, doing jigsaw puzzles, building a sheet fort, or turning Perler beads into tiny masterpieces.
Today, my pattern designs and illustrations begin with my hand or digital drawings (or a mix of both) and are brought together digitally to create a playful, sophisticated final package. Whether it’s pixels or paper, connecting with and caring about others is where I keep my creative compass pointed.
This Golden Girls fan, ’90s country music lover, iced latte drinker, and dog loving, overthinking geriatric millennial values authenticity, transparency, and humor. Greenwashing can go kick rocks. I'll never stop talking if you ask me about it.
Teamwork Makes the Green Work
Care and consideration is also applied to the companies who help bring MASU products to life. Working with production partners & vendors who have ethical and sustainable business practices will always be a priority. To reduce my carbon footprint, I source as close to home (Western NY) as possible. Paper for greeting cards and wrapping paper is milled in New Hampshire by Monadnock Paper Mills, a company leading the way on premium, recycled papers. Other awesome partners include Smartpress, EcoEnclose, Advertisers Printing, and Arrow Box.
Good Design & Giving A Damn Are Always in Style
MASU began with the belief that caring about people and the planet doesn’t mean you have to compromise on style or quality. Playful, thoughtful, and bold design turns every act of giving into something more connected and meaningful. Good design and good intentions make the perfect combo, just like those wrapping papers and greeting cards you’re about to buy so you can make every occasion eco-friendly and OH-SO fabulous.
