In Japanese there are two words for giving, agemasu and kuremasu. Agemasu is used when you are giving to someone. Kuremasu is used when someone is giving to you. MASU embodies all forms of giving.

From gifting to giving back to our planet and local economy, MASU’s commitment to giving goes far beyond pretty paper.


Libby was looking for wrapping paper that matched all of her values. She had a hard time finding paper that was 100% recycled, recyclable, made in America, AND had great designs. She combined her surface pattern design skills, tenacious curiosity, and values to create premium, eco-friendly wrapping paper with designer patterns that's made in America. MASU wrapping paper looks, feels, and does good. 

MASU’s distinct designs start with Libby Hampel’s hand or digital drawings. Pen, marker, ink, and paint are her analog mediums. Her digital mediums are an iPad & Apple Pencil and an iMac. Artistic and tech savvy, she finds joy in both mediums.

We are authentic and transparent. We are strong and empathetic. We focus on quality and connection. We pave our own path. We are playful, thoughtful, and bold.


100% designed, printed, and made in the USA, MASU prides itself on supporting American jobs. To support our community and reduce our carbon footprint, we source as close to home as possible. Our paper is milled in New Hampshire and printed in Missouri by a family-owned, environmentally responsible company. Our shipping boxes are made in St. Louis. MASU is located in Columbia, MO.


All that glitters isn't good. Papers with glitter, flocking, foil, sequins, and certain coatings are not recyclable. MASU shines with its artistic designs, distinct color palettes, and commitment to the environment. 

Our paper is 100% post-consumer waste (PCW) recycled and recyclable, with a velvety smooth finish on both sides. It’s the only premium coated, 100% recycled sheet made in America. Processed chlorine free and manufactured carbon neutral, you'll be hard pressed to find a more eco-friendly wrapping paper. 

While some orders that are shipped directly from the printer may contain plastics or non-recyclable materials, all of MASU’s packaging & shipping materials (from our boxes to our labels and their adhesive) are 100% recyclable and plastic free. 

“There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right.”  -Reverend Doctor Martin Luther King Jr.